CLIENT PORTFOLIO
Elevate Your Business, Vision & Brand
Misty Pond Resort
BUSINESS LAUNCH, BRANDING & MARKETING
This project involved working with owners to launch their new 4.2 acres private home rental business which achieved over 90% occupancy within the first 3 months.
​
Build website including writing the content, copy and providing visual elements.
Design collateral for visibility throughout the property and for vending opportunities.
Execute launch strategies and marketing strategies to gain visibility, build and nurture email list and secure new business.
Establish social media platforms with content creation for visibility and to attract ideal clients.
Auro Hotels
SALES, CATERING & LEADERSHIP TRAINING
The project involved working with the Corporate Director of Sales Scott McDowell of this hotel management company with a portfolio of close to 40 hotels to execute the sales, catering and leadership training at their annual company conference.
Work with corporate team to identify growth and development opportunities and tailor training to address these areas.
Execute training in general session and breakouts with training collateral that embodied the company's high performance conference theme.
MTI Limo & Shuttle Services
BUSINESS EXPANSION, SALES & CUSTOMER SERVICE TRAINING, VISIBILITY STRATEGIES
The project involves partnering with one of Atlanta's premiere transportation company with over 100 employees to develop and execute a comprehensive growth and development strategy to support the business expansion, elevate customer experience and build a high performance team.
Develop and implement SOPs, and refine existing systems and processes to accommodate expansion.
Train and develop existing staff and new hires in the areas of sales and customer service and refine onboarding collateral.
Refine brand assets and company sales collateral.
Implement comprehensive social media visibility strategy to expand online presence and increase lead volume.
New Dimension Hospitality
BUSINESS FORMATION & BRANDING
The project involved working with the president and his team who are all high level executives in the hospitality industry to establish this new business and brand.
Understand the owner's dream to launch his hotel management company and working with him and his team to build a business from scratch.
Develop business name, vision, mission and values that embodies the company culture.
Develop brand assets and collateral including colors, logo, website, presentation decks, business cards, email signatures, etc.
Develop business plan and startup budget.
Participate in meetings with new prospective hotel owners.
